Vegan Ad Network Looking for Testers
Follow Adam on Twitter According to a post from prlog, vegan bloggers will soon be able to display vegan-targeted ads on their websites. The company, Vegan Mainstream, will be starting a three-month program to test their Vegan Blog Network at the end of this month. Unfortunately, it appears the ads will be “vegan or vegetarian,” this obviously leads the door wide open to promoting animal exploitation. However, the company claims authors will have the option to set the ads to vegan-only mode. I’m skeptical. Sound like something that interests you? Be sure to check out the criteria for bloggers. It’s not that bad: Interested bloggers may register for the program for free at veganblognetwork.com. At the end of the three month pilot period, blog owners then decide whether or not they want to stay in the program as it is opened to more bloggers. Vegan Mainstream is based out of San Diego, California and provides marketing to vegan and vegetarian businesses and seeks to provide awareness for “animal cruelty free products.” It appears the company does indeed leave the door wide open for “nicer” exploitation but I’m happy to report they do offer a product which (as far as I can tell) offers bloggers a vegan-only advertising solution. I still see advertisements for steak and milk products on my own blog. Unfortunately, this is not in my hands otherwise I might consider this service (or just take down the ads.)
Blogs listed in the network must acknowledge that they do not promote, sell or provide advertising information on any products or services that use any animal-based ingredients. Blogs must also receive a minimum of 20,000 page views each month.
